CLIENT
ncaa
Illustration, image editing, and composition for Fandom 101, the NCAA’s 2022-23 media campaign aimed at celebrating all the people that energize collegiate sports. This package’s main aim was to increase attendance at championship games following the height of the pandemic. By spotlighting memorable fans in the stands and turning them into textbook definitions of what it means to show up for your team, we captured the spirit of stadiums across the country. Based on creative direction from the awesome team at Ideas United, I created the doodle illustrations and helped conceptualize the technical illustrations (created by Sarah Duff), as well as prepared the elements of the freeze frames before handing off for animation and video editing. 200+ spots across 23 sports, aired on ESPN, CBS, TBS, TruTV, and USA Network.
